I'm Anton, an internet entrepreneur from Sweden. Originally from Linköping, now living in Stockholm.
Built internet ventures since I was 8 years old. Now CEO + founder of Grebban, board member of several PE/VC backed companies (e-com, DTC, SaaS), angel investor in 10+ startups and advisor to both startups, PE / VC funds and larger companies.
While I've built and been part all kinds of online businesses e-commerce have always been a core focus. E-commerce is such a huge space and I've been fortunate to worked with it from all kinds of roles the last 15 years - building e-com companies myself, selling SaaS and retailtech towards e-com businesses, building marketplaces, building SaaS companies in the retailtech space and of course work on several boards of e-com companies and providers and making investments into the space.
I'm a very hands-on detail oriented person that knows the latest tactics but also very strategic and high-level thinking. This is a key strenght for me when advising and working with e-commerce and DTC companies both on boards, as a consultant and with different stakeholders. The combination of being a hands on help for the operational management and combine that with strategic work with boards- and owners are a key focus of mine.
I'm open for board assignments, advisory roles, due diligence work, angel investment opportunities, speaking gigs, podcast/blog interviews etc.